About Stieler Group
Our Mission
Stieler Group exists to build thoughtful, well-designed businesses at the intersection of fitness, wellbeing, and modern consumer experience. We're interested in areas where the current options fall short and customers tolerate the available choices rather than genuinely enjoy them. Our goal is to develop ventures that close that gap.
Our Team
The studio is founded and led by Joshua Hanson, a London-based corporate finance professional with a background in M&A advisory and operational analysis. We work with a small network of advisors and operators across fitness, design, and brand. The studio is intentionally lean.
Our Approach
We move slowly and deliberately. Each venture begins with deep customer research, careful concept development, and a clear-eyed view of unit economics before any capital is committed. We'd rather spend longer on the front end than build something that doesn't deserve to exist.